On Sep, exciting watch event by Cartier was held on Harajuku. Through this exhibition, it made me clear new trend for luxury industry’s exhibition

Trend of Luxury industry exhibition

Cartier Watch exhibition was not only watches, but also “experience” was another key word. For example, the exhibition used the latest VR technology. So, visitor could enjoy watch factory tour via VR. It was surprising experience and made me memorable time.

Looking at this exhibition, it appears that booming of “experience” exhibition is coming. That is why, Luxury fun feels bored for “normal” exhibition. I predict this trend will continue for a while and as a result, become more like entertainment. Saint Laurent exhibition is also starting at Tokyo, so will visit there and judge whether my prediction is correct or not.

Following two pictures were at the exhibition. First picture is the path and many explanations for Cartier and watches were showed by projection mapping. The second one is the exit of the route and as if one of the movie scenes and stylish.

If you are interested in this topic and would like to know more about it, please see following YouTube as well.